Save 50% to 75% in your yellow pages advertising.

Everybody uses the Yellow Pages to locate a new service provider, find a product they want and locate the best solution for a problem. Any problem, right?

Wrong!

2006 was the first year in the history of the Internet; the yellow pages; the world - that the number of people searching online exceeded those searching in their local yellow pages book.

You have to give the yellow pages credit. They were probably one of the first sources of permission advertising. Permission advertising is what made Google so successful. TV ads, newspaper ads, bus signs, radio ads, any type of ad that interrupts what you are doing is intrusive advertising. Most of us tune it out and it has very little impact.

When the Internet came along, we all started searching for information online, and Google made it easy to find what we are looking for. The Internet may have a lot more pages than the yellow pages, but it is much easier to find what we want to find with keyword searches.

That doesn't make the yellow pages obsolete, just less valuable than before. While the yellow pages are also online, they are not getting any less expensive to advertise in.

Here's 6 reasons why the yellow pages books are less important as an advertising media than the Internet:

  1. You can't search beyond the limitations of your local yellow pages book unless you are on the Internet.
  2. The Internet isn't in alphabetical order while the yellow pages are. Does your company start with an "A"?
  3. The best service advertised isn't always the biggest or most colorful yellow pages ad, nor the first you find.
  4. You don't have to figure out the category and then flip through the pages to find what you are looking for on the Internet.
  5. You can't accurately track the results of your ads in the yellow pages but you can with Internet advertsing. (learn how!)
  6. Most people see your ad in the yellow pages and if your web address is there, they go online to get more information anyway.

For an advertiser, the Internet is so much more effective. Does that mean you should eliminate your yellowpages ads? No. Just use them better and save money?

Here's how to save 50% to 75% on your yellow pages ads.

  1. Get your website working properly. Have a quality site that creates visitor responses and allows you to connect those visitors effectively.
  2. Remove any color from your yellow pages ad. It makes no difference and it is just an upsell. ( No matter what the salesperson tells you.)
  3. Reduce the size of your ad. How much? Try half the size you are currently using.
  4. Include your web address in the ad. This may increase the size and cost more than you currently pay (sorry!)
  5. Set up a tracking service to track your results online and from the yellow pages. The biggest mistake all advertisers make is that they do not know if an ad is actually getting them qualified results.It's easy to do and not expensive with website analytics.(learn how!)

We can prove that SEM methods give a significant higher ROI than expensive yellow pages ads. Let us show you how!