Calgary-Internet-Marketing

Does Yellow Directory Advertising Still Work For You?

Many businesses who operate locally are finding that the Internet has become a much less expensive alternative to Yellow Directory advertising for a number of reasons. Here are just a few:

1. It is much less expensive on a monthly basis.

Other than a small hosting fee of $10 to $30 depending on your service provider, there are no additional monthly fees. You can literally save $1000′s  which can be put in your pocket or invested in your business. Read more here…

2. You can change it whenever you need to.

With a CMS (Client Management System) you can change important information, add new content or try new ideas and not have to wait until a new Yellow Directory is published. Read more here…

3. More people are using the Internet now than Yellow Directories.

Statistics tell us that up to 68% of all sales decisions are beginning with online searches. In some industries the figures are much higher. Read more here…

4. Alphabetical order won’t place you at the end of the list.

Your website doesn’t have to have a name like AAA Business Services to be found the same way it is in a Yellow Directory like the Yellow Pages or Canpages. With quality Internet Marketing methods built into your modern website design, you can get ahead of the competition without changing your name. Read more here…

5. You can offer as much information as you like at one price.

Unlike Yellow Directory ads which charge you by the size of your ad, a website can have as many pages and as much information as you want to provide. There is no additional cost for adding pages or writing more about what you do and why you are the best choice in your area. Read more here…

All you really need is enough information to tell people you are still in business, how to call you and your website address.

Beyond that you are basically just paying the commission of the Yellow Directory sales person. The companies who are competing for 2 page, 1 page, even 1/2 page ads are paying too much money in today’s fast paced Internet marketing based economy.