Calgary-Internet-Marketing

Posts Tagged ‘website design trends’

Is it their post graduate education? Is a PhD more reliable as an expert than person with only a BA or MA in the same field?

Is it their experience? Does somebody who spends more years in school studying the books and researching their topic of interest actually know more than another person who is out in the field working with the materials or ideas? So what makes a person a health expert, or an expert writer, a great film director or an Internet expert?

I guess there really isn’t any complete answer to those questions. Some of the people considered to be the greatest experts in their fields never completed school because they became bored or impatient.

Thomas Edison was basically self-educated.  He began reading important books at the age of 10 and never stopped.

Steven Spielberg dropped out of university to make movies and learned on the job.

Bill Gates dropped out of Harvard to work on his computer programming business in his home.

Really, when you stop and think about it, getting a degree in University involves reading the right material and understanding it well enough to get the diploma. So, anyone can become an expert if they are motivated, interested and persistent enough to research the material and use the methods needed to gain experience in their field of interest.

Want to learn how to write good marketing material for your website?

Try these books:

The AdWeek Copywriting Handbook by Joseph Sugarman.

Web Copy that Sells by Maria Veloso

Of visit the http://copyblogger.com for some really good information.

What makes person a winner?

In many sports the difference between being the winner or the loser is often the result of milliseconds. There are many factors that contribute to success in sports but often the difference between those who win the top honors and those who lose are so negligible as to be hardly noticed. In sport and in business those who are triumphant may only accomplish 3% to 5% more than those who fail.

There are many factors that will impact your results with reference to being successful on the Internet but no matter how you approach your website, these are fundamental requirements.

• Take action – do something every day to improve your site.
  • Research articles and add them to your site.
  • Learn about Social Media and start networking online.
  • Rewrite a page.
  • Try Pay Per Click for 30 days.
• Be persistent – don’t let your lack of knowledge stop you dead.
  • Don’t give up because it isn’t as easy as your thought.
  • Ask questions and find better answers.
  • Schedule 1 hour every day to accomplish something.
• Trust in your ability to find the answer.
  • The answer to any question can be found on the Internet.
  • Watch videos on YouTube.
  • Read other peoples blogs about your situation.

You may not be an expert today but you can become one if you take action everyday.

“Believe it is possible to solve your problem. Tremendous things happen to the believer. So believe the answer will come. It will.”

Norman Vincent Peale

Every morning, probably like most people who work in front of a computer, the first thing  I do is scan my e-mail to see if there are any important messages from current clients or potential customers. Having dealt with the urgent items, I like to sip my coffee and begin the process of evaluating all the other material to see if there are some additional news nuggets worth reading before hitting “delete”.

I have had to become more discerning as time passes because I continue to subscribe to newsletters from many professional Internet Marketers and SEO experts who blast out so much material  that it is impossible to actually read most of it.  So I scan the subject  lines, and maybe the first few sentences to see if there is anything offered other than another “hot method” to make a 6 figure income in 2 weeks using a new technique previously unknown to the masses.

Then there are the interesting tidbits from friends and associates about business or social events either local or more universal in nature. I received 2 such messages this week and was inclined to read and then follow up on them both to see if what they said would have any impact on me personally or professionally.

The 1st message was simply a link to a  1.5  hour long video documenting how the international movement to stop the progress of  global warming  was actually being driven more by a politically motivated agenda than a scientifically accurate one. I was drawn in by the first 10 minutes of this movie only to realize that I already agreed with some the opinions being offered  in this professionally done presentation and decided my time could be better spent elsewhere. You can watch it for yourself at if you like at http://tinyurl.com/yzwt2y8 to see how it aligns with your opinion.

The 2nd message sent me to a website that claimed to be sharing  ” The Web Design Trends for 2010“. I went through the list in detail making note not so much of the actual trends as they were being presented but by visiting the example websites used to validate the writer’s “opinions” to see who they represented and how they were being marketed. After all I am mostly concerned with Internet Marketing trends.  Unlike the author, I looked beyond the unique and exciting graphics she was focusing on into the business potential of what I saw.

You see the author is a graphic designer and like the corporations and the  politicians who are promoting the business of global warming to achieve their own ends, she can’t help promoting the trends that will generate more business for her.  Do I agree with her opinions?  I think I will keep my opinion about that to myself.

What I did see by going through this process was that the opinions of many Internet marketing experts whose e-mails I continue to  read remain relatively accurate. Blogs are in!

One trend was that almost every example presented  including her site  was that they were all  in blog format. Anyone who is getting eyes on the web these days is blogging.

Another trend was that these graphically designed websites were not effectively optimized for search. They didn’t need to be because they fell into several categories that the average website and small business owner doesn’t often achieve. They were owned by famous people,  or famous locations or possibly well known graphic designers and people the artist may associate with.

Some of these websites like the one owned by Matt Mullenweg who is one of PC World’s Top 50 People on the Web, Inc. com’s 30 under 30, and Business Week’s 25 Most Influential People on the Web have a higher than average page rank . Matt, who  is one of the developers of the WordPress blogging application has a page rank of 8. Others were ranked 4 and so on.

Some of the other websites didn’t rank as well. In case you don’t already know this, the more traffic you get to your site, if it doesn’t bounce, the higher your page rank will go. Also, Google no longer positions you for search based upon page rank like it used to.

Ultimately for the less famous there is one truth that becomes obvious. If you want to get more traffic and attract new business through your website it has to be found and effective SEO is needed to achieve a good position on the search engines.

There are really only a few ways to effectively get visitors on your website. You can advertise outside the virtual world like in olden days.  You can use Pay Per Click ads, develop connections with extensive social media networking and links from other sites or you can apply effective organic search engine optimization methods.Actually. they are all helpful.

And this is not a trend or based upon an opinion. It’s a fact.