Calgary-Internet-Marketing

Posts Tagged ‘Internet Consulting’

Congratulations to Mitch Reynolds of Life Guard Insurance for achieving Page1 Ranking on Google, Bing and Yahoo for his most important key word search phrases. He was able to do this within 8 weeks of launching his new WordPress CMS (click for definition) website.

Mitch works in one of the most competitive markets on the Internet today with over 610,000 pages to compete with. His competitors are big companies with lots of money to spend. They hire expensive website developers, pay expensive search engine optimization and link building companies and have expensive marketing experts who write their content for them. Mitch was able to do these things himself at very little cost. His investment was his time.

How did he manage it? By following a few simple instructions and investing his spare time doing some serious work.

With a little guidance from Millenium Consulting, persistent analysis and constant evaluation of his efforts, Mitch has been able to meet the criteria needed to establish his position on these 3 important search engines. He did most of the work himself.

The 4 most important phrases Mitch needs to drive traffic to his site are listed below. These phrases are researched locally 1000’s of times each month in his market. He is on page 1 or 2 in most cases.

Keyword                                 Google   Bing    Yahoo   Google.ca  Bing.ca Yahoo.ca

Life Insurance Calgary              4          4          3          4             7          16

Life insurance quotes Calgary    6          11        7          5             11        30

Calgary Life Insurance              9          14        6          9             7          13

Calgary Life Insurance Quotes   9          31        8          10           15        30

The reason for posting this information is simple. I constantly tell my clients that anyone can achieve top ranking on the search engines by fulfilling 3 simple requirements.

1. Add search engine friendly content and optimize your site for search engines.
2. Create some inbound links from other related sites and social media sites.
3. Create activity by updating pages, adding articles and advertizing with Google Adwords and other online advertising vehicles.

It is that simple but unless you do it all your results will simply not be all that you hope for.

Visit Mitch online at http://www.lifeguardinsurance.ca or http://www.life–insurance-calgary.com.

On a personal note, if Mitch invests10% of the effort in understanding his business as he did over the past few month learning how to manage his website, I think he must be an exceptional insurance agent.

Every morning, probably like most people who work in front of a computer, the first thing  I do is scan my e-mail to see if there are any important messages from current clients or potential customers. Having dealt with the urgent items, I like to sip my coffee and begin the process of evaluating all the other material to see if there are some additional news nuggets worth reading before hitting “delete”.

I have had to become more discerning as time passes because I continue to subscribe to newsletters from many professional Internet Marketers and SEO experts who blast out so much material  that it is impossible to actually read most of it.  So I scan the subject  lines, and maybe the first few sentences to see if there is anything offered other than another “hot method” to make a 6 figure income in 2 weeks using a new technique previously unknown to the masses.

Then there are the interesting tidbits from friends and associates about business or social events either local or more universal in nature. I received 2 such messages this week and was inclined to read and then follow up on them both to see if what they said would have any impact on me personally or professionally.

The 1st message was simply a link to a  1.5  hour long video documenting how the international movement to stop the progress of  global warming  was actually being driven more by a politically motivated agenda than a scientifically accurate one. I was drawn in by the first 10 minutes of this movie only to realize that I already agreed with some the opinions being offered  in this professionally done presentation and decided my time could be better spent elsewhere. You can watch it for yourself at if you like at http://tinyurl.com/yzwt2y8 to see how it aligns with your opinion.

The 2nd message sent me to a website that claimed to be sharing  ” The Web Design Trends for 2010“. I went through the list in detail making note not so much of the actual trends as they were being presented but by visiting the example websites used to validate the writer’s “opinions” to see who they represented and how they were being marketed. After all I am mostly concerned with Internet Marketing trends.  Unlike the author, I looked beyond the unique and exciting graphics she was focusing on into the business potential of what I saw.

You see the author is a graphic designer and like the corporations and the  politicians who are promoting the business of global warming to achieve their own ends, she can’t help promoting the trends that will generate more business for her.  Do I agree with her opinions?  I think I will keep my opinion about that to myself.

What I did see by going through this process was that the opinions of many Internet marketing experts whose e-mails I continue to  read remain relatively accurate. Blogs are in!

One trend was that almost every example presented  including her site  was that they were all  in blog format. Anyone who is getting eyes on the web these days is blogging.

Another trend was that these graphically designed websites were not effectively optimized for search. They didn’t need to be because they fell into several categories that the average website and small business owner doesn’t often achieve. They were owned by famous people,  or famous locations or possibly well known graphic designers and people the artist may associate with.

Some of these websites like the one owned by Matt Mullenweg who is one of PC World’s Top 50 People on the Web, Inc. com’s 30 under 30, and Business Week’s 25 Most Influential People on the Web have a higher than average page rank . Matt, who  is one of the developers of the WordPress blogging application has a page rank of 8. Others were ranked 4 and so on.

Some of the other websites didn’t rank as well. In case you don’t already know this, the more traffic you get to your site, if it doesn’t bounce, the higher your page rank will go. Also, Google no longer positions you for search based upon page rank like it used to.

Ultimately for the less famous there is one truth that becomes obvious. If you want to get more traffic and attract new business through your website it has to be found and effective SEO is needed to achieve a good position on the search engines.

There are really only a few ways to effectively get visitors on your website. You can advertise outside the virtual world like in olden days.  You can use Pay Per Click ads, develop connections with extensive social media networking and links from other sites or you can apply effective organic search engine optimization methods.Actually. they are all helpful.

And this is not a trend or based upon an opinion. It’s a fact.