Calgary-Internet-Marketing

Posts Tagged ‘Calgary’

Congratulations to Mitch Reynolds of Life Guard Insurance for achieving Page1 Ranking on Google, Bing and Yahoo for his most important key word search phrases. He was able to do this within 8 weeks of launching his new WordPress CMS (click for definition) website.

Mitch works in one of the most competitive markets on the Internet today with over 610,000 pages to compete with. His competitors are big companies with lots of money to spend. They hire expensive website developers, pay expensive search engine optimization and link building companies and have expensive marketing experts who write their content for them. Mitch was able to do these things himself at very little cost. His investment was his time.

How did he manage it? By following a few simple instructions and investing his spare time doing some serious work.

With a little guidance from Millenium Consulting, persistent analysis and constant evaluation of his efforts, Mitch has been able to meet the criteria needed to establish his position on these 3 important search engines. He did most of the work himself.

The 4 most important phrases Mitch needs to drive traffic to his site are listed below. These phrases are researched locally 1000’s of times each month in his market. He is on page 1 or 2 in most cases.

Keyword                                 Google   Bing    Yahoo   Google.ca  Bing.ca Yahoo.ca

Life Insurance Calgary              4          4          3          4             7          16

Life insurance quotes Calgary    6          11        7          5             11        30

Calgary Life Insurance              9          14        6          9             7          13

Calgary Life Insurance Quotes   9          31        8          10           15        30

The reason for posting this information is simple. I constantly tell my clients that anyone can achieve top ranking on the search engines by fulfilling 3 simple requirements.

1. Add search engine friendly content and optimize your site for search engines.
2. Create some inbound links from other related sites and social media sites.
3. Create activity by updating pages, adding articles and advertizing with Google Adwords and other online advertising vehicles.

It is that simple but unless you do it all your results will simply not be all that you hope for.

Visit Mitch online at http://www.lifeguardinsurance.ca or http://www.life–insurance-calgary.com.

On a personal note, if Mitch invests10% of the effort in understanding his business as he did over the past few month learning how to manage his website, I think he must be an exceptional insurance agent.

Is it their post graduate education? Is a PhD more reliable as an expert than person with only a BA or MA in the same field?

Is it their experience? Does somebody who spends more years in school studying the books and researching their topic of interest actually know more than another person who is out in the field working with the materials or ideas? So what makes a person a health expert, or an expert writer, a great film director or an Internet expert?

I guess there really isn’t any complete answer to those questions. Some of the people considered to be the greatest experts in their fields never completed school because they became bored or impatient.

Thomas Edison was basically self-educated.  He began reading important books at the age of 10 and never stopped.

Steven Spielberg dropped out of university to make movies and learned on the job.

Bill Gates dropped out of Harvard to work on his computer programming business in his home.

Really, when you stop and think about it, getting a degree in University involves reading the right material and understanding it well enough to get the diploma. So, anyone can become an expert if they are motivated, interested and persistent enough to research the material and use the methods needed to gain experience in their field of interest.

Want to learn how to write good marketing material for your website?

Try these books:

The AdWeek Copywriting Handbook by Joseph Sugarman.

Web Copy that Sells by Maria Veloso

Of visit the http://copyblogger.com for some really good information.

What makes person a winner?

In many sports the difference between being the winner or the loser is often the result of milliseconds. There are many factors that contribute to success in sports but often the difference between those who win the top honors and those who lose are so negligible as to be hardly noticed. In sport and in business those who are triumphant may only accomplish 3% to 5% more than those who fail.

There are many factors that will impact your results with reference to being successful on the Internet but no matter how you approach your website, these are fundamental requirements.

• Take action – do something every day to improve your site.
  • Research articles and add them to your site.
  • Learn about Social Media and start networking online.
  • Rewrite a page.
  • Try Pay Per Click for 30 days.
• Be persistent – don’t let your lack of knowledge stop you dead.
  • Don’t give up because it isn’t as easy as your thought.
  • Ask questions and find better answers.
  • Schedule 1 hour every day to accomplish something.
• Trust in your ability to find the answer.
  • The answer to any question can be found on the Internet.
  • Watch videos on YouTube.
  • Read other peoples blogs about your situation.

You may not be an expert today but you can become one if you take action everyday.

“Believe it is possible to solve your problem. Tremendous things happen to the believer. So believe the answer will come. It will.”

Norman Vincent Peale