Calgary-Internet-Marketing

When Was the Last Time Your Website was Updated?

So many of our clients began with top quality expensive websites. Many used beautifully designed Flash home pages that were graphically stimulating or had lots of impressive eye-catching graphics to get the viewer’s attention. However, because search engines cannot see the text embedded in a Flash page or in graphically created text images, these sites were all but invisible. The solution was to spend lots of money on advertising the old way – with magazines, newspapers, billboards, TV or radio. Like the yellow pages books, these forms of advertising are becoming less effective and even obsolete. See our page about KPI’s for more about that.

You see, Search Engines like words. Search Engines also like words that are up to date and constantly changing. Sites that are not actively changing suggest that the owners may have lost interest or gone out of business. People feel the same way and, for that matter, will not return to sites that do not offer new information on a regular basis. That is why Blogs, FaceBook  and  Twitter are becoming so popular. People want to see something new.

After all  the Internet is called the “information highway” and not the “best looking website highway”.

No matter when your current site was created or how much you paid, we have found that 99.9% need improvements in order to actually be effective in a world where billions of websites are competing for the millions of people surfing the net daily. You may be thinking you are only competing locally in Calgary or Edmonton. You still have to show up as being up to date and informative.

Sometimes it means rethinking your current design from scratch so that you can make changes whenever needed. For others, a few subtle improvements are all that is needed to get improved Page Rank on search engines. Ultimately you have to keep updating the site on a regular basis to keep it fresh for search engines and human alike.

So how do you determine what will work best for you. Do you need an update, upgrade or redesign to get back into the Internet marketing  process?

The key is an assessment by someone who is not interested in selling you an expensive web design. You need a consultant  who will evaluate your needs, determine how you can  increase your business and provide you with techniques to more effectively give the best customer service you can provide. If  a new website design is required, Millenium Consulting will refer you to the best  website development company to meet your needs.

We call it the WEB 2.0 approach to using the Internet to grow your business. We will look at your marketing message, your visual design, your code and every other aspect of your website to determine what improvements need to be made to one of your most valuable marketing tools. more.

Millenium Consulting is a Calgary based Internet Marketing Consultancy.We provide a full audit of your business, your Internet marketing methods and Search Engine Optimization strategy, then we teach you how to convert qualified visitors into clients.