Pay Per Click - SEM services | Calgary-Internet-Marketing

GETTING ON PAGE ONE IS EASY

Did you know that your website can show up on page one of Google when visitors do a key word search without the expense and time involved to optimize your pages the old way?

The old way of course means relying on setting up proper Meta Tags, links, key word usage in your content and numerous other time consuming SEO methods. While this will have its impact over time, Search engine Marketing (SEM) or Pay Per Click advertising is a surprisingly inexpensive tool you can use in many ways to increase you online business results quickly.

A couple of years ago, Google changed the way all search engines did key word searching. Their system of accurately locating pages that matched key word criteria has made them the most popular search tool on the web with over 70% of all searches now being accomplished through their sites. Then, along with other search engine services like Yahoo and MSN, Google improved that service even more by introducing the use of Pay Per Click systems like AdWords to drive qualified traffic to websites.

AdWords By Google

With AdWords you create several key word phrases that you suspect will be used by visitors searching for sites like yours. These phrases are positioned at the top or right side of Google’s search pages, and when someone clicks through to your site, you are charged a very small fee. You decide what each click through is worth, and, when you want to stop paying.

The best part, is that it can all be set up and adjusted very quickly unlike SEO methods that can take up to 12 months to have any impact on your pages’ rankings. You get reports to help determine which words or phrases you have chosen are working and you can track traffic and raise or lower the fees you are paying for positioning. For more information about the AdWords service click here.

Advantages of Pay Per Click

In addition to the low cost, there are many other advantages to using this type of Search Engine Marketing tool. You can test you results by sending visitors to a variety of landing pages to see which create the most conversions. Once you have determined which ads work bast and which landing pages are most effective, your ability to use your information in other types of advertising will help reduce you investments in those areas as well.

An effective, well managed Pay Per Click program can change the way you advertise and save you a lot of wasted dollars in a very short time.

To find out how to begin a top quality Google AdWords campaign, contact us for an assessment and a little information on how to get started.