Calgary-Internet-Marketing

Why Do Some Websites Turn Visitors Into Clients?

While others just lose them to the competition?

The answer is “Content”. After all the Internet is the Information Highway.  Your visitors are looking for information in the form of answers to questions. Information about products and services. Information about how to solve a problem or to find the solution to a dilemma that has been plaguing them for awhile or maybe just for  a few seconds. Whether they want to find out if they just won the Lotto 649 Jackpot, or which car is the better investment, the Internet is where most people are looking.

Very few people go on the Internet searching for great looking websites. In fact the people who might be  doing that are probably website designers or graphic artists looking for new ideas to share with their clients. While quality website design is a must, it is not nearly as important as the information you provide your visitors when they arrive. You have about 10 seconds to get their attention before they disappear into the vastness of the Internet universe looking for a better solution.

While you may think that telling these Internet “tourists’ all about your great company, exceptional service and 25 years of experience are going to create interest, you may be focusing on the wrong ideas. Not only that, they will see that on almost every website they visit. Instead you need to focus on the answers to their questions. If you can provide them with solutions to their problems, you have a chance of keeping them on your site and possibly converting them into future customers. And you have to get their attention in about 10 seconds.

What is Bounce Rate and how does it impact your search engine positioning?

The term “Bounce Rate” applies to the number of visitors who land on your site and then leave without moving on to another page within your site. Google Analytics will show you exactly what your bounce rate is. The fact that Google Analytics track bounce rates tells you that Google thinks it matters that people are leaving your site after viewing one page. In fact your page rank now directly depends on your bounce rate.

A bounce rate of under 25% is considered exceptional while a bounce rate of 75% or high is poor. The higher your rate, the less Google see you as a supplier of quality information that relates to the keywords that were used to locate your site.  If Google thinks you are not providing good information to the people they send you, then your page position will begin to slide. Its that simple.

Need to learn about Google Analytics, improving your content or just need a FREE  ASSESSMENT to determine how your website stacks up against your competition?

Call us in Calgary at 403-826-5018 or fill in this Request Form.

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