Calgary-Internet-Marketing

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The Scenario:

You hired an SEO company 2 months ago and “Lo and Behold”  you just did a search on Google for your best keywords and there you are – on page one.  Or are you?

I just checked my own website on Google for “Calgary Internet marketing” and was suddenly number 1 in the search results. “Wow!” I thought, ” I am good! Yesterday I was only number 10 or 11.”

Unbelievable Results:

Then I was on the telephone to a client in Toronto who said I was number 11 on his Google search. So I used my Rank Tracker software and sure enough I was ranked number 10.

Recently I was informed that Google is now using search patterning and site visit counts to adjust individual search results to make them more “user friendly”. So if you visit the same website a lot while on your computer and use Google to search with the keywords that the website you keep visiting is optimized for, it will get better positioning than other potentially better websites might get.  Not on other computers – just on yours.

It’s like adding it to your favorites or bookmarks automatically. It’s like Microsoft Office “helping you” correct grammar mistakes you haven’t even made.  Remember! Computers are not smarter than people.

Who Can You Trust?

Experts who understand SEO and the ever changing realities of Internet marketing could use this to their advantage. Those who trust and pay them might be convinced that the results they are seeing on their own or their service provider’s computer are the results everyone else is seeing, and be greatly mistaken.

I recommend you get a search engine page ranking tool like Rank Tracker. It is easy to use and tells you exactly how effective your search engine optimization expert really is at positioning your website. Or make certain your search engine optimization expert is using a similar software tool.

Enter our contest to win a free website upgrade worth up to $4000.00. We will rebuild or redesign you current website so that it is more effective in helping you build you business. You new website will be built using the 4 Steps to Internet Marketing Success as outlined on our website. For more information or to qualify simply go to website-contest.

When should you hire an Internet Marketing Consultant?

Many website owners go through the process of hiring a web development company and building or upgrading their website before obtaining the assistance of a professional Internet marketing consultant.

This approach is based upon the misconception that many professional SEO companies are only able to provide their specialized services after the website is launched.  However,  most companies that offer search engine optimization or pay per click services understand that correcting mistakes made after the development of poorly planned websites is far more lucrative than elminating them in the first place.

If you are considering a new website or upgrading your current one, we recommend you hire your professional Internet marketing adviser before any web development takes place.  You should also hire outside of the website design company as you can avoid paying twice for services needed to achieve your goals.

Hire your internet marketing consultant before you hire your web development experts and you can be certain the initial website planning and design will be done right.

An experienced Internet marketing professional can help you eliminate  costly errors before they are made, reducing your need to pay later and pay twice for an effective marketing website design.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Many business owners know that they need to make improvements to their marketing programs if they are to grow their businesses. It doesn’t matter whether it is a small business with a local client base  or a larger company with a more expanded reach. Using the same marketing methods day in and day out will ultimately produce the same results (or worse).

So they attend seminars, read books or search the Internet for new marketing tools to help them get customer attention and of course new clients.  What is interesting is how many never actually use the ideas they find.  Often they will buy a book and read a few chapters without moving ahead with any of the tactics presented. How many sign up for a get rich quick program only to find out it is the same information Dale Carnegie wrote about in “Think and Grow Rich” modernized with fancy forms and new terms.

One website that our company is currently working for to increase traffic is a real estate site. On the site there is a request form for contributors to apply for the privilege of adding content in the form of blog posts about the real estate market in their area. In return they will be able to use the most important search engine optimization method available  – linking to their own website – as a way to promote their business.

As the Internet marketing representative, I have received numerous applications from real estate agents or mortgage brokers supposedly interested in submitting content. Ironically, when we respond and ask them to submit an article for review, they simply do not follow up with any reply or material at all.

Success in any form requires some effort. Either that or you have to pay someone else to make the effort for you. Simply completing a form,  downloading a free report or buying a book may feel like you are doing something to improve your business for a few minutes, but it won’t have any impact if you don’t do something worthwhile with the information.

There are no silver bullets. The 10 minutes that you feel elated that you have taken a step toward success are simply a less expensive version of going to a Motivational Seminar. After the emotion has subsided nothing has really changed.  The first real step to success comes after that initial high has faded.

Take real action!

You simply have to read this book if  you want to understand the marketing revolution that is ocurring in the world today. Your business depends on it.

The New Rules of  Marketing and PR by David Meerman Scott

I recently encountered a new product that I simply have to recommend to WordPress users who want to create an effective membership site.

The program is provided by WishList and here is an interview by Internet marketing expert Chris Garrett co-author of “Secrets to Blogging Your Way to a 6 Figure Income” who talks about making money with membership sites.

Listen to it here.

Millenium Internet Consulting

The Internet has changed so much over the past 10 years that even the experts are having difficulty knowing what to do next.

Excellent website designs are simply not enough to generate business in a world where newspapers are no longer printing on paper and are opting for online distribution instead.

Business owners, buyers, sellers and suppliers and potential clients in every category of your industry expect you to operate professionally online. If you don’t, then your credibility is in jeopardy.

Recent Experience:  A Near Disaster

I recently got a call from a acquaintance  who provides a service for the real estate industry. He had received a phone call from another business owner needing his services, who was frustrated that my acquaintance had no website, no online presence and could not be reached in anyway except the old way – through the yellow pages which are quickly becoming obsolete.

This potential client had heard positive feedback about his business from another industry associate at a meeting but he was located in another city and province. The first step he took was an Internet investigation to evaluate the referral. Needless to say he was not impressed. Luckily my friend’s referral was so strong that the prospect pursued him aggressively enough to make contact in the old fashioned way.

How many business owners have websites that are hard to find, out of date or simply do not meet the high standards business professionals and average shoppers alike have come to expect?

Our Internet Marketing Solution

What are those standards and how do you keep you website up to date? the time has come for all small to medium sized business owners to do what the large companies do.  To succeed in business you need a good accountant, a professional lawyer, a banker and other professionals who can offer you advice.

The time has come to hire a professional Internet consultant to help you by acting on your behalf when negotiating web design services, Search Engine Optimization services or any aspect of the new Internet reality.

Millenium Consulting would like to apply for the position in your company

2010 is only a few month away – but Internet years pass quickly.