Calgary-Internet-Marketing

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While the Internet Marketing community moves ahead with social media, search engine optimization, pay per click advertising and many more Internet marketing methods, the average business owner who has built a website still sits waiting for the calls to come in and the emails to arrive. But nothing is happening. Why not?

Its because they think that once they have paid for their website to be built and it is up and running, that they are done. They are wrong!

Even large businesses who have invested a lot of money in professional marketing website designs that look great and contain massive amounts of information about their products and services are not aware of how Internet marketing actually works. You have to do stuff.
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Your website is a significant part of your business’s Marketing
department.

In some cases, unless you are investing in other marketing and advertising methods, your website may be your entire marketing department.

Imagine a large corporation selling any product or service ignoring their marketing department. No investment in any kind of advertising. No ads in newspapers or magazines. No mailers. No radio or TV ads. No yellow pages.

While some businesses are still using these out of date methods you know they are all using the Internet. However whenever you see or hear any of these marketing methods still being used you can count on the fact that they have included or mentioned their web address.

Everybody knows how important the Internet is today for marketing but once their website is built, they think the work is done. Sorry, but this is only the beginning. All you have is a new Marketing Department that is ready to roll so…

1. Update your web-pages regularly by adding new content.
2. Add articles about your work and industry regularly.
3. Get a Twitter, Facebook and LinkedIn account to make friends and build relationships.
4. Start promoting yourself a little each day on these social media venues by using the proper tools.
5. Let the world know what you are doing by linking your website updates to the social media networks.

The entire world and your local business community are all online. If you are sitting still you are losing ground. Sooner or later your competition is going to catch on or some young upstart will race past you so fast you will wonder what happened.

When was the last time your website was updated? Who knows about it?

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