Calgary-Internet-Marketing

The Hype

I subscribe to newsletters from several “online marketing guru’s” whose main focus is selling products about how to become an “online marketing guru”. These people claim to and may truly have achieved phenomenal success at making millions online.

The Bait

They offer ultimate Internet Marketing training courses, fantastic tools and even free websites for unrealistically low prices with the guarantee that I will be be able to make a fortune through Internet marketing myself if I just sign up for their monthly subscription for the amazing ” Internet Marketing Secrets“  they have to offer.

The Hook

Today I received an offer for a Free List Gathering Website which would ultimately provide me with 1000′s of email addresses that I could put into my e-mail marketing program to increase sales of my services. The benefit of this is to reduce the time needed to get an email blast our to 10,000′s of interested readers immediately instead of building my own list from the traffic that visits my website naturally.

Caution Required

While I am not going to offer an opinion about the Free Website I am going to caution anyone thinking of using any method to send large quantities of emails to a large list they have purchased to beware. I learned this the hard way some time ago.

If you normally send a few emails a day and then send 1000′s to a list you have of  “Opt In Subscribers” you may find that you get listed as a spammer even though you aren’t. This is because your email service tracks and reacts to large variations in your email patterns.

The Solution

Release your emails in smaller sends evenly over time and slowly build the numbers so that the fluctuations are less dramatic.

If you send 10 one day and then 10,000 the next you may be shut down and placed on the blacklist.  However, if  you build to 100 per day, then 250, then 500 over a period of time you can promote a seminar or special product offering in a major blast when you have reached the point that your large numbers are not red flagged by the software looking for major variations. It will be assumed that you have increased the number of subscribers over time and that they are not the result of some email gathering software program or purchased email list .