Google results can’t be trusted now
The Scenario:
You hired an SEO company 2 months ago and “Lo and Behold” you just did a search on Google for your best keywords and there you are – on page one. Or are you?
I just checked my own website on Google for “Calgary Internet marketing” and was suddenly number 1 in the search results. “Wow!” I thought, ” I am good! Yesterday I was only number 10 or 11.”
Unbelievable Results:
Then I was on the telephone to a client in Toronto who said I was number 11 on his Google search. So I used my Rank Tracker software and sure enough I was ranked number 10.
Recently I was informed that Google is now using search patterning and site visit counts to adjust individual search results to make them more “user friendly”. So if you visit the same website a lot while on your computer and use Google to search with the keywords that the website you keep visiting is optimized for, it will get better positioning than other potentially better websites might get. Not on other computers – just on yours.
It’s like adding it to your favorites or bookmarks automatically. It’s like Microsoft Office “helping you” correct grammar mistakes you haven’t even made. Remember! Computers are not smarter than people.
Who Can You Trust?
Experts who understand SEO and the ever changing realities of Internet marketing could use this to their advantage. Those who trust and pay them might be convinced that the results they are seeing on their own or their service provider’s computer are the results everyone else is seeing, and be greatly mistaken.
I recommend you get a search engine page ranking tool like Rank Tracker. It is easy to use and tells you exactly how effective your search engine optimization expert really is at positioning your website. Or make certain your search engine optimization expert is using a similar software tool.






There are lots of variables when using Google. You will get different results if you are logged in or using Google.ca or doing local searches. It also makes a difference if you have Google show 10 results or 100.
Right now I’m logged out and using Google.ca showing 10 results per page. Your website is in 7th spot which is very good considering there over 700,000 other pages with those specific keywords on the page.
I agree with what you are saying Jeff. In fact that was my reason for this posting. It takes a professional like you and I to evaluate a website’s true effectiveness in so many ways.
Thanks for the feedback.